Category Archives: Marketing
Harnessing the Baader-Meinhof Phenomenon: A Marketing Manager’s Guide to Amplified Success
The Baader-Meinhof phenomenon is a cognitive bias that occurs when the brain starts to notice and focus on things it previously ignored, once it’s aware of them.
Marketers who want to stay top of mind with their customers can leverage the Baader-Meinhof phenomenon, also known as the frequency illusion.
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