All posts by Michael Evans

Why Every Nigerian SME Needs a Website – And How to Get Yours in Just One Week

Why Every Nigerian SME Needs a Website – And How to Get Yours in Just One Week

As a business owner in Nigeria, you know that competition is tough, and customers are increasingly looking for convenience, professionalism, and accessibility. Whether you’re running a small fashion business, a growing restaurant, or a premium furniture store, having a website can significantly boost your business, streamline operations, and open the doors to greater success. Let’s…

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E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on websites

What is EEAT: A Comprehensive Guide to Mastering Google’s EEAT to Elevate Your SEO Strategy

As search engine optimization (SEO) continues to evolve, Google continues to refine its algorithms to ensure users receive the highest quality information. One of the most pivotal frameworks in this endeavor is EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. Understanding and implementing these principles can significantly boost your site’s visibility and credibility. In this comprehensive guide,…

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Overcoming Blind Spots and Repititive Bias: Why Your Business Needs Consultants

In the fast-paced world of business, success often hinges on the ability to adapt, innovate, and make informed decisions. However, even the most experienced teams can fall victim to blind spots and repetitive bias, hindering progress and stifling growth. This is where consultants step in, offering invaluable expertise and fresh perspectives to help businesses thrive.

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