Monthly Archives: February 2024
Harnessing the Baader-Meinhof Phenomenon: A Marketing Manager’s Guide to Amplified Success
The Baader-Meinhof phenomenon is a cognitive bias that occurs when the brain starts to notice and focus on things it previously ignored, once it’s aware of them.
Marketers who want to stay top of mind with their customers can leverage the Baader-Meinhof phenomenon, also known as the frequency illusion.
Overcoming Blind Spots and Repititive Bias: Why Your Business Needs Consultants
In the fast-paced world of business, success often hinges on the ability to adapt, innovate, and make informed decisions. However, even the most experienced teams can fall victim to blind spots and repetitive bias, hindering progress and stifling growth. This is where consultants step in, offering invaluable expertise and fresh perspectives to help businesses thrive.
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